Savage Fenty x RAINN
Challenge:
“No” is socially provocative, often seen as a negative disruption.
Insight:
Nothing's hotter than respect. The safest space is the sexiest one.
Big Idea:
Consent is sexy.
Where there's respect, there's desire.
CW: Myuri Srikugan, AD: Joyce Jiang and Taylor Moulton
Digital
Get people talking with lower back tattoos.
Meghan Thee Stallion: Wears fake tattoos often, and known to show off her lower back ~32.7M followers
Dua Lipa: Actively bringing awareness to various social causes ~88.7M
Kali Uchis: Outspoken and consistently shows off thong ~8.4M followers
OOHs
Placed in club/nightlife washrooms + wildpostings outside.
Cheeky reminder card
Promoting consensual exploration.
Ink Bar
Influencer events at bars, where fake tattoos and consent panties are highlighted.
