Savage Fenty x RAINN


Challenge:

“No” is socially provocative, often seen as a negative disruption.


Insight:

Nothing's hotter than respect. The safest space is the sexiest one.


Big Idea:

Consent is sexy.

Where there's respect, there's desire.


CW: Myuri Srikugan, AD: Joyce Jiang and Taylor Moulton


OOHs:

Placed in club/nightlife washrooms + wildpostings outside.



Cheeky reminder card:

Promoting consensual exploration.



Digital:

Get people talking with lower back tattoos.

Meghan Thee Stallion: Wears fake tattoos often, and known to show off her lower back ~32.7M followers

Dua Lipa: Actively bringing awareness to various social causes ~88.7M

Kali Uchis: Outspoken and consistently shows off thong ~8.4M followers



Ink Bar:

Influencer events at bars, where fake tattoos and consent panties are highlighted.




Influencer Events:

Give out Inkbox ower back tattoos in bars.