Growing up in Scarborough, long before The Weeknd got famous or J. Cole came through to play ball. I was already repping it. Documenting pivotal stories through writing, photography, and video. 

I paid close attention to how stories like mine were shared… or overlooked.

Today, I bring what often goes unseen into advertising, helping brands tell stories from perspectives that aren’t centred enough.

Growing up in Scarborough, long before The Weeknd got famous or J. Cole came through to play ball. I was already repping it. Documenting pivotal stories through writing, photography, and video. 

I paid close attention to how stories like mine were shared… or overlooked.

Today, I bring what often goes unseen into advertising, helping brands tell stories from perspectives that aren’t centred enough.