IKEA
Humber competition presented to IKEA and Pigeon
1st Place 🏆
Challenge:
Show Gen Z students the benefits of sleep through IKEA mattresses
Insight:
A good night's rest can help clarify success
Big Idea:
Sleep on it
CW: Myuri Srikugan, AD: Joyce Jiang
OOHs:
Placed around transit stations and billboards around college/university campuses.
Youtube Stream
Social
Activations
On college/university campuses and in IKEA showrooms.
