Aēsop
Tension:
Millennial professionals live fast-paced, digital first lives with little time for meaningful connection
Insight:
In a fast world, human touch brings moments of stillness
Big Idea:
Soften your day
reconnect with yourself and someone else
CW: Myuri Srikugan, AD: Lucas Pelle
Digital:
Aesop slows down the fast life of F1
OOHs:
Placed in major city intersections and buildings
