Aēsop
Tension:
Millennial professionals live fast-paced, digital-first lives with little time for meaningful connection.
Insight:
In a fast world, human touch brings moments of stillness.
Big Idea:
Soften your day.
Reconnect with yourself and someone else.
CW: Myuri Srikugan, AD: Lucas Pelle
Digital:
Aesop slows down the fast life of F1
OOHs:
Placed in major city intersections and buildings
