Challenge:

Millennials start and end their days in chaotic, overstimulating commutes. They don’t want silence or escape, they want sound that helps them mentally arrive.

Insight:

Millennials use deep, immersive sound as a way to feel grounded and reconnect with themselves, making Bose’s rich bass a powerful bridge between technology and the feeling of ease.

Big Idea:

Bose delivers the deep, immersive sound you find peace in.